01 Five months after the December 2025 rebrand, every public social link on bklaw.co.uk still wires to a legacy Wells Burcombe handle, and the new WordPress theme still ships blog cards with a wellsburcombe-blog CSS class hard-coded into the markup.
What I saw
The footer of every page on the new BK Law site points its LinkedIn icon at linkedin.com/company/wells-burcombe-solicitors, its Facebook icon at facebook.com/wellsburcombellp, and its Twitter icon at twitter.com/WellsBurcombe. A new client clicking through to verify the firm on social media lands on a profile that still shows the old name, the old logo, and the old banner artwork. Worse, the bespoke WordPress theme literally named bklaw, deployed for the rebrand, still ships latest-blog cards with class="card wellsburcombe-blog" baked into the source. The legacy brand is leaking through the new front door, on the new theme, in public HTML, five months in.
What the rebuild does about it
After rebuild: every social link points to the canonical BK Law handle (with a clean redirect plan to keep follower counts), the legacy slugs are dropped, and the wellsburcombe-blog classname is renamed to a brand-neutral bk-blog. A one-line redirect note in the footer (Formerly Wells Burcombe LLP, rebranded December 2025) acknowledges the history without making the new identity look unfinished.
02 The Chambers UK Band 1 Thames Valley Crime ranking, held by the firm for four consecutive years and held individually by both founding partners, is named nowhere on the bklaw.co.uk homepage.
What I saw
Chambers UK 2026 ranks BK Law as Band 1 for Crime in Thames Valley, with both Alan Burcombe and Ravinder Khumra ranked Band 1 individually. The firm has held the firm-level ranking for four consecutive years. Legal 500 separately ranks the firm for Crime: general (London) and General crime and fraud (South East), with editorial commentary calling out the boutique service and the partner-level care. A client searching Hertfordshire criminal solicitor and landing on bklaw.co.uk currently finds no Chambers badge, no Band 1 mark, no Legal 500 citation, and no inline quote from either directory. The single biggest trust signal the firm owns is sitting one tab away on chambers.com but not on the firm's own homepage.
What the rebuild does about it
After rebuild: the Chambers Band 1 mark sits in the hero credentials grid alongside Lexcel and SRA. A dedicated rankings block on the rebuilt homepage carries the verbatim Chambers and Legal 500 quotes in pull-out blockquotes, with cite lines linking to the public directory pages. The four-year ranking history is given typographic weight, the way a 100-year heritage would be on a heritage-led firm.
03 The new bklaw.co.uk WordPress site ships a single WebPage schema entry on the homepage and no LegalService, no per-office LocalBusiness, no Attorney records for the two Band 1 partners, and no machine-readable accreditation list.
What I saw
View-source on bklaw.co.uk returns one JSON-LD block, a WebPage record. There is no LegalService graph, no Place records for the St Albans office at 5 Holywell Hill or the London office at Britannia Court, no Attorney records for the Chambers-ranked Alan Burcombe or Ravinder Khumra, no hasCredential entries for the Chambers Band 1 ranking, the Legal 500 listing, or the SRA registration. Google's structured-data tools and the AI-powered search assistants that now answer How do I find a top-rated criminal solicitor in St Albans queries have nothing audited to surface for a firm whose entire selling point is independent audit.
What the rebuild does about it
After rebuild: a single graph with LegalService at the firm level, two Place records (St Albans and West Drayton), Attorney records for Alan Burcombe and Ravinder Khumra with hasCredential entries naming Chambers Band 1, Legal 500, Higher Rights of Audience and the LCCSA, plus FAQPage markup so the parent-friendly answers can surface in Google's rich-results panel.